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CATEGORY

Packaging

Year

2019

X-ACTO ALE

The X-Acto Ale beer packaging was created for the Designer’s Series part of the Montreal brewery McAuslan. The challenge was to design a sophisticated beer packaging appealing to designers, artists and anyone with a sensitivity to good craftsmanship, and design.

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Approach

A design based on refinery and craftsmanship is at the essence of the Designers series. As the name states, the x-acto should be used as a tool to enhance the design since it is part of the designers basic toolbox. The box holding the beer should reflect the design of the beer labels.

SOLUTION

The X-Acto Ale beer is packaged in a set of four inside a silver box. The information on the label is kept to a minimum to highlight the “X” designed with designers in mind; the stripes of the X are individually cut using an x-acto revealing the silver color of the can. The box packaging is printed on silver cardstock to reflect the color of the cans as well as exuding a premium look for a limited edition series.